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Signifying a shift in the culture of home appliances, Whirlpool brand introduces the Ice Collection. Defined by silver accents, elegant lines, sleek handles and streamlined controls, the collection is a break from the uniform whites, blacks and the ever-popular stainless steel. In other words, white is the new stainless.

WhirlpoolFrom the little black dress to a crisp white tee, simplicity never goes out of style. And who doesn't want their home life to be a little more like that? According to a recent survey conducted by Harris Interactive on behalf of Whirlpool Corporation, 91% of respondents want to simplify some household chore. With their minds laser-focused on consumer needs, Whirlpool brand's new collection is so advanced, it's simple.

"Not only is the new line truly innovative in that it takes the complexity out with beautiful yet useful features, the sophisticated style integrates seamlessly into any kitchen," said Pat Schiavone, VP of Global Consumer Design. "In addition to the intuitive technology, the line takes a fresh look at appliance design and features flawless exteriors that add beauty to any home."

The Whirlpool® Ice Collection featuring White Ice appliances will be featured in House Beautiful magazine's 5th annual Kitchen of the Year at Rockefeller Plaza, Monday, July 16, through Friday, July 20 in a 1,000-square-foot kitchen conservatory designed by the renowned Mick de Giulio. The Kitchen of the Year will host presentations on influential design trends and create interactive programs with designers, craftsmen and lifestyle leaders. Each day the kitchen will feature up-close culinary demonstrations from an array of celebrated and innovative chefs.

Consumers can enter on Whirlpool brand's Facebook page for a chance to win a Whirlpool® kitchen suite of their own — the very same White Ice collection that is being featured at House Beautiful magazine's Kitchen of the Year. Tell us the one thing that simplifies your life at home for a chance to win a full kitchen suite including a refrigerator, range, dishwasher and microwave from the new collection. Visit www.facebook.com/whirlpool to enter.

With the amount of time families spend gathered around the table, the kitchen deserves to be as beautiful and inspiring as the rest of your home. The alluring finishes on the Ice collection which includes refrigerators, wall ovens, ranges, microwaves, and dishwashers exude refined style. To learn more about Whirlpool brand Kitchen Collections visit Whirlpool.com/kitchen.

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