Thursday 1:00pm - 2:00pm | Organizing an Effective Grass Roots Professional Networking System | Presenters: Todd Werstler, Tower Industries, Michael Bustin, Meld USA | This session will teach you how to use ISFA as a resource to develop and enhance your professional network. There will be discussion regarding getting the most out of attending ISFA trade shows and local meetings, and using the ISFA website as a tool to better your business through communication with other ISFA members. |
| ISFA's Mentoring Program Pays Off | Moderator: Russ Lee, Panelist: Ted Sherritt, FloForm Countertops, Mike Langenderfer, The Countertop Shop, LTD, Laurie Baldwin, Solid Fabrications, Inc., Dave Paxton, Paxton Countertops, Bruce Akins, Innovative Surfaces, Inc. | Hear from Mentors and Mentees that have gone through the ISFA Program what impact the program has had on their businesses, from changes in approach to product mix, pricing, sales, marketing and other areas of their business and personal lives. |
| How to Setup an Effective Retail Showroom | Presenter: Mark Lauzon, Denali Stone Slab Studio | Find out how to set up an effective retail showroom on a budget. |
| Using Green to Maximize Profits | Presenter: Gene McDonald, Refresh Interiors | Find out all you need to know about offering green products, and what it can mean for your business, from how to market green to your customers, to how to make green products a profitable segment of your business. |
| Beyond Countertops, Don't Leave Money on the Table | Presenter: Max Isley, Hampton Kitchens of Raleigh, Inc. | Although your bread and butter might be countertops, the dessert is often the extras. You’ll be amazed at the potential profits when you stop looking at upgrades, backsplashes, sinks, accessories and other creative applications as distractions and turn them into low overhead gold mines. |
Thursday 2:15pm - 3:15pm | Using Technology to Improve Your Business | Presenter: Harry Hollander, Moraware | Can employing better technology improve your business? This discussion provides a cost/benefit analysis that examines using technology in your business, where to start and when to jump to the next level. |
| Panel Discussion- Social Networking 101 | Leader: Jon Olson, Sterling Surfaces Panelist: Christine Johnson, DuPont Surfaces, Craig Francisco, L.E. Smith | Are people following your business on Twitter, but you haven’t a clue how to tweet? This panel of experts will show you easy steps to setup and maintain Facebook, Linkedin and Twitter, what resources are available, the do’s and don’ts of social media, and why it is important for your business to participate in social networking. This discussion will include inspiring success stories that will illustrate the power of using social media, and how it can benefit your business. |
| Profit in a Highly Competitive Marketplace | Presenter: Aaron Crowley, Granite Concepts Inc. | Discover how implementing four core competencies into your business can help it become more successful. |
| How to Become a First Class Customer Service Organization | Presenter: Amy Miller, L.E. Smith | Learn how to create a customer service culture within your business. This discussion will include communication techniques and managing expectations. |
| Achieving Success in the Commercial Channel | Presenter: Russ Berry, A.S.S.T. | Learn from a successful commercial fabricator and his architect the ins and outs of becoming a successful commercial fabricator, from establishing relationships to the commercial process; if you are interested in becoming involved in commercial fabrication, this is the conference for you. |
Thursday 3:30pm - 4:30pm | Less Chaos - More Cash | Presenter: Aaron Crowley, Crowley’s Granite Concepts, Inc. | Do you spend more time putting out fires than growing your business? Does your business struggle to deliver its products on time? Is it plagued by costly mistakes? If so, you must attend this seminar where author and small business owner, Aaron J Crowley, explains a revolutionary PROcess™ for reducing confusion and improving profits in any small business. |
| Panel Discussion- Does Diversification into Other Surfaces Make Sense for My Business? | Panelists: Dave Paxton, Paxton Countertops, Mory Ludwick, Premier Countertops | Hear and discuss with Panelists some of the advantages of diversifying into stone, concrete, laminate, thermoforming or other applications, including discussions on if it makes sense for your business and the use of your existing equipment or channels to increase revenue and profits in the coming years. |
| How to Create a Bullet Proof Templating Process | Presenter: Dan Louis, Laser Products | This session will provide an overview of effective templating processes and some of the options available. You will also learn how to develop a templating process that ensures you get all the information required to meet your customer’s expectations the first time and not leave success to chance. |
| Follow these 4 Steps to Develop an Effective Strategic Marketing Plan | Presenter: Tony Leff, Surecrete Design Products | Learn how implementing online awareness, community awareness, advertising and database management can help you create an effective marketing plan for your business. |
| Keys to Avoiding Insurance Pitfalls and Transferring Risk | Presenter: Marc Rosenkrantz, Schechner Lifson Corp. | Are you or your company at risk? Find out from a professional if your insurance coverage is adequate for your company or if you are leaving yourself vulnerable. This discussion includes money saving tips on how you can transfer risk to protect your company. |
Friday 8:30am - 9:45am | Panel Discussion- Top Ten Industry Trends | Moderator: Kevin Cole, ISFA Panelists: Lane Mangum, Concrete Countertop Institute, Jon Olson, Sterling Surfaces, Evan Kruger, Solid Tops, Inc., Mike Lallo, Wilsorart, Dan Louis, Laser Products | Discover the latest trends in the surfacing industry: what new products are available, and what new applications can be applied to existing products. Discussion includes solid surface, concrete, laminate, glass and vitreous products, plus a new perspective on templating and improving your company’s exposure. |
| Effectively Market your Business to Architects and Designers | Presenter: Grant Garcia, Sterling Surfaces | If you’re serious about commercial work, you need to be part of the A& D community. No one works with architects and designers better than Sterling Surfaces. Grant Garcia shares some down-to-earth methods for cultivating those all important relationships. |
| Thermoforming - The Differentiator for Solid Surface | Presenters: Martin Funck, Rosskopf & Partner AG, Russ Berry, A.S.S.T. | Learn from two of the best in the business how thermoforming can take your solid surface business from ordinary to extraordinary and improve your bottom line in the process. |
| Learn How to Affordably Manage your Customers & Prospects in 2012 | Presenter: John Kolencik | Discover how to effectively and inexpensively target prospects and deepen customer relationships. You will learn proven lead generation techniques and how best to combine with the latest CRM (customer relationship management) technology. This session includes discussion of a step-by-step lead generation approach; a compare and contrast of the latest CRM resources; and what will work for your business, no matter the size. |
| Kaizen - Lean Manufacturing and the Power of Continuous Improvement | Presenter: Craig Francisco, L.E. Smith Company | Find out how implementing Kiazen – The process of continuous improvement, can enhance all of your business processes, improve employee moral and eliminate waste. This session includes information that you can implement in your business right away to begin improving employee performance, company moral and the bottom line. |
| 11:00am - 12:00pm | Working with Recycled Glass and Vitreous Products | Presenter: Evan Kruger, Solid Tops | Green products are in demand all over the country. Find out how to work with the newest recycled glass and vitreous products to increase your product inventory and profitability. |
| Concrete Countertops | Presenter: Kirk Olsen, Envision Concrete Countertops | Watch as a bucket of concrete transforms into a beautiful and utilitarian work of art in the hands of a master-craftsman. |
| 1:00pm - 2:00pm | Engineered Stone Repair | Presenter: Dr. Fredrick M. Hueston | Find out how to repair engineered stone from one of the industries most respected stone specialist. |
| Concrete Countertop Sealants | Presenter: Jeff Girard | The sealant can make or break a concrete countertop. This clinic will show you the do’s and don’ts of sealing concrete and how to get the finish you are looking for. |
| Inlay Techniques | Presenter: Gene McDonald | Learn from the master how to create unique and beautiful inlays that can add to your bottom line. |
| 2:15pm - 3:15pm | Seaming Concrete | Presenter: Kirk Olsen, Envision Concrete Countertops | Find out the secret to seamlessly seaming concrete. |
| Setting up a Successful Stone Shop – Hope is not a Business Plan™ | Presenter: Mark Lauzon, Denali Stone Slab Studios | Find out what you need to know to enter the stone business. This session includes a case study with remarkable results. |
| The Break Even Point | Presenter: Chuck Sawyer | Understanding the concept of the Break Even Point can make the difference between failure and profitability. This is a must attend clinic for anyone who is struggling, or simply wants to increase their bottom line. |
Saturday 8:30am - 9:45am | Leverage your Existing Operations to Expand Business Opportunities and Raise Profit Margins in 2012 | Presenter: Christina Marie Humiston, Block Tops | Find out how to identify your company’s core competencies, and leverage your existing strengths to expand your business to become more profitable. |
| Introduction to Concrete Countertops - Everything you need to know about Concrete Countertops | Presenter: Jeff Girard, Concrete Countertop Institute | What does it take to make concrete countertops? Learn from an industry leader all you need to know about setting up a concrete countertop shop, from shop setup to what tools you’ll need and where you can find them. |
| Keys to Successful Business Succession Planning | Moderator: David Paxton, Paxton Countertops Panelists: Marc Rosenkrantz, Schechner Lifson Corp., Jack Hussey, Jack’s Custom Woodworking (JCW), Matt Klein, Klein's Custom Countertops | Are you getting ready to pass your business on to the next generation? This select group of panelist can tell you, it is not quite as simple as you might think. Find out from those who are going, or have gone through the process what to expect. This discussion will include understanding the reality of different skill sets and perceptions. |
| LEED Projects 101 | Presenter: Chuck Sawyer, Basix International | Find out more about LEED (Leadership in Energy and Environmental Design), and how to qualify your projects for this environmental conscious designation. |
| Value Analysis: Cost Justifying Capital Expenditures | Presenter: Bob Paradiso | Is now the right time to purchase additional software, or machinery? Find out the formula for evaluating when to make those expensive purchases based on a value analysis cost vs. growth as it relates to your business. |
| 11:00am - 12:00pm | TFT/Advanced Teaser | Presenter: Mike Noland, Windbound Co. | This hands-on demonstration will teach you a little bit about what your association is teaching and how attending a four-day session may help you raise your profitability. |
| ADA Compliance | Presenter: Chuck Sawyer | Are your projects ADA Compliant? This clinic provides information on the Americans with Disabilities Act and how to make sure all of your practices are compliant. |
| Better Safe Than Sorry | Presenters: George Mallinckrodt, R.S. Hughes, Matt Howard, Saw Stop | Learn the ins and outs of safety to make sure your shop is compliant should OSHA come knocking on your door. This clinic also features tips of safety practices when using cutting tools in the shop. |
| 2:00pm - 3:00pm | Shop Talk - Sanding Techniques | Presenters: Sanding Tools, Abrasive, and Polishing Exhibitors | Learn from manufacturers the best sanding and polishing techniques for their sanders, abrasives and polishes. This hands-on demo allows attendees to ‘try before you buy.' |
| Laminate Countertop Flush Mount Sinks | Presenter: Aaron Walz, L.E. Smith Company | Learn the best techniques to use when flush mounting sinks to laminate countertops. |
| TFT Stone Teaser | Presenter: Dr. Fredrick M. Hueston | Find out from Dr. Fred more about the new Stone Fabrication TFT class that your association is offering. |