Andy Graves
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| 03 Feb 2010 09:24 AM |
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Few years back I started using Google Adwords with varied success. Due to the price per click, it seemed to be a good way for people to find you website.
Couple years later, cost per click has gone up almost five times. Countertop used to be $.25 for a first page placement. That same placement today cost $1.25.
Key word "Granite" is worse. It has now jumped to $1.75.
I hope this tapers off. We get lots of click throughs, but if you look at bounce rate, you can see that some click the link and leave.
Gets expensive. Guess this is the price you pay for an auction style bidding.
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FabNet Administrator
andy@thefabricatornetwork.com
Countertop Company - www.OliveMill.com |
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Norm Walters
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| 03 Feb 2010 03:17 PM |
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Andy, it seems like any kind of advertising nowadays will cost you more just because of the lack of results, that's how is seems to me. My new advertising plan is to give the customer a little extra so they will get you referrals, at least you won't be bidding against everybody and their brother. |
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Norm (Moderator)
www.normwaltersconstruction.com |
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Jon Olson
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| 03 Feb 2010 04:09 PM |
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you need a fb fan page |
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| Building Bridges.
www.sterlingsurfaces.com
http://www.flickr.com/photos/sterlingsurfaces/sets/72157600265050765
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Andy Graves
Senior Member
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| 03 Feb 2010 05:00 PM |
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Posted By Jon Olson on 03 Feb 2010 06:09 PM
you need a fb fan page
What do I need a FB fanpage for? I have a website. Wouldn't that offset the need for a fanpage? We advertise on Facebook and to this day, we have not received one click through in about four months. |
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FabNet Administrator
andy@thefabricatornetwork.com
Countertop Company - www.OliveMill.com |
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Brian Stone
Advanced Member
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| 04 Feb 2010 05:26 AM |
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It's all about networking Andy. You can keep your fans up to date on what's going on. It keep you in their mind. Then, when their friend says that they want to remodel their kitchen, you're at the top of the list in their head. |
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Jon Olson
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| 04 Feb 2010 07:53 AM |
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Twitter, Facebook, LinkedIn ,etc. are as Brian stated another way to draw folks to your web-site. I like FB because it affords an opportunity for interaction with your potential customers as well as your current customers. |
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| Building Bridges.
www.sterlingsurfaces.com
http://www.flickr.com/photos/sterlingsurfaces/sets/72157600265050765
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Andy Graves
Senior Member
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| 04 Feb 2010 09:06 AM |
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Agreed, but my customer base is not like Jon's. I could be wrong so I may try it, but I just don't see my residential customers wanting to join a Facebook page of a company that put in their kitchen countertop. |
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FabNet Administrator
andy@thefabricatornetwork.com
Countertop Company - www.OliveMill.com |
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Jon Olson
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| 04 Feb 2010 10:49 AM |
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Andy Next month where going to revamp the Kitchen associates web-site I plan on adding at least a FB fan page for them .On it we'll post design tips,links to forums like your countertop one. it will give them a place to ask questions on-line |
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| Building Bridges.
www.sterlingsurfaces.com
http://www.flickr.com/photos/sterlingsurfaces/sets/72157600265050765
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Brian Stone
Advanced Member
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| 04 Feb 2010 11:28 AM |
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Posted By Andy on 04 Feb 2010 11:06 AM
Agreed, but my customer base is not like Jon's. I could be wrong so I may try it, but I just don't see my residential customers wanting to join a Facebook page of a company that put in their kitchen countertop.
People will join just about any FB group that you put in front of them. |
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Karl Crooks
Advanced Member
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| 04 Feb 2010 02:42 PM |
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Posted By Andy on 03 Feb 2010 11:24 AM
Few years back I started using Google Adwords with varied success. Due to the price per click, it seemed to be a good way for people to find you website.
Couple years later, cost per click has gone up almost five times. Countertop used to be $.25 for a first page placement. That same placement today cost $1.25.
Key word "Granite" is worse. It has now jumped to $1.75.
I hope this tapers off. We get lots of click throughs, but if you look at bounce rate, you can see that some click the link and leave.
Gets expensive. Guess this is the price you pay for an auction style bidding.
I think Andy is talking about cost here, sure we call all do Twitter, Facebook, LinkedIn and so on, but these are NOT free they have cost also. Who sets all this up, who manages and maintains all of them ? Eather way there is a cost, you have to find the best bang for the buck. We have been trying this format http://www.youtube.com/watch?v=ciaxVe1z9gYhttp://www.youtube.com/user/BTPSalesPlease let me know what you think |
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| RESTORE ~ RENEW ~ REJOICE !
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Thomas Mather
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| 04 Feb 2010 10:22 PM |
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Fastest thread jack in history? |
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| But a Constitution of Government once changed from Freedom, can never be restored. Liberty, once lost, is lost forever.
John Adams, letter to Abigail Adams, July 17, 1775 |
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Andy Graves
Senior Member
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| 05 Feb 2010 10:32 AM |
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Those are some nicely done. I like the voice over and the explanations are clear and precise. |
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FabNet Administrator
andy@thefabricatornetwork.com
Countertop Company - www.OliveMill.com |
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